Building Financial Clarity Since Day One
We started sarosoxuirion in 2018 because tracking financial progress felt needlessly complicated. Seven years later, we're still asking the same question: why should understanding your numbers be harder than growing your business?
Started With Spreadsheets and Frustration
Back in 2018, our founder Marlow Quinby was running a small consulting practice from a home office in Riverside. Every month meant hours wrestling with spreadsheets, trying to figure out if the business was actually moving forward or just staying busy.
The problem wasn't lack of data. It was too much data with no clear picture. Revenue looked good one month, expenses spiked the next. Client acquisition costs seemed random. There had to be a better way to measure what mattered without needing an accounting degree.
How We Think About Progress
Measurement isn't about perfectionism. It's about spotting patterns before they become problems and recognizing wins before they disappear into monthly noise.
Context Over Numbers
A 20% increase means nothing without knowing what changed or why it happened. We help businesses understand the story behind their metrics, not just track the metrics themselves.
Trends Beat Snapshots
One month's results can mislead. Three months shows a pattern. Six months reveals reality. Our approach focuses on movement over time rather than isolated data points.
Questions Before Dashboards
What do you actually need to know? Not what looks impressive on a chart, but what helps you make better decisions next week. Starting there changes everything.
Adaptable Systems
Your business six months from now won't need the same measurements as today. We build approaches that evolve with your actual operations, not rigid frameworks that force adaptation.
Tamsin Varga
Financial Systems Lead
Rafferty Clemons
Progress Analytics Director
Different Backgrounds, Same Obsession
Tamsin spent eight years working with manufacturing businesses around northern Tasmania. She got tired of watching owners make decisions based on outdated reports that told them where they'd been, not where they were going.
Rafferty came from the other side—he'd been running analytics for a mid-sized retail chain and saw how easy it was to drown in dashboards. Lots of pretty charts, very few actionable insights.
They both ended up at sarosoxuirion in 2020 because we were trying to solve the same problem: making financial progress visible without requiring a full-time analyst on staff. Our team now includes twelve people spread across Tasmania and mainland Australia, but that core focus hasn't changed.
We're not trying to replace accountants or bookkeepers. We work alongside them, helping business owners understand their financial trajectory in real-time rather than waiting for quarterly reports.
Seven Years of Learning What Works
We've made plenty of mistakes along the way. Here's what actually stuck and why it mattered.
Started With Three Clients
Launched sarosoxuirion with a basic framework for tracking cash flow patterns. All three clients were small consulting businesses in Riverside. Within four months, two had identified significant billing leaks they didn't know existed.
Pandemic Forced Better Systems
When everything shut down in March 2020, our clients needed daily financial visibility, not monthly reports. We rebuilt our entire approach around real-time measurement. Uncomfortable at the time, but it improved our service permanently.
Expanded Beyond Tasmania
Started working with mainland Australian businesses through referrals. Learned that financial measurement challenges don't change much between Hobart and Sydney—the numbers might be bigger, but the questions stay the same.
Rebuilt Everything Around Trends
After working with over 200 businesses, we noticed a pattern: point-in-time metrics caused more panic than insight. Spent six months redesigning our approach to emphasize trends and patterns instead of daily fluctuations.
Teaching What We've Learned
Launched our first structured learning program in February 2025. It runs for six months starting September, helping business owners build their own measurement systems rather than just buying ours.
What Actually Happens
First conversation is always about what you're trying to understand, not what we want to sell. Some businesses need help with cash flow visibility. Others can't tell if their pricing makes sense. A few just want early warning before problems become expensive.
We typically start with a two-month baseline period where we're mostly watching and asking questions. That reveals which measurements matter and which ones just create noise. Then we build tracking systems around the patterns that actually influence your decisions.
Most clients check in monthly. Some need weekly visibility during busy periods. A few only want quarterly reviews. The frequency matters less than the consistency—measurement works when it becomes routine.